Sascha Cordes

Employee, Country Manager Finland, Anheuser-Busch InBev

Helsinki, Finland


Professional experience for Sascha Cordes

  • Current

    Country Manager Finland

    Anheuser-Busch InBev

  • 2 years and 3 months, Jan 2017 - Mar 2019

    Senior Brand Manager Budweiser

    Anheuser-Busch InBev

    Integrated National Marketing Campaigns Partnership Management (Sport, Music & Entertainment) The Emirates FA Cup, Boiler Room, The O2 London, NFL Europe Media Partnerships Vice Experiential Marketing Digital & Social Media Campaign New Product Initiatives Product Launch, Limited Edition Packaging Influencer Marketing / Management

  • 6 months, Jul 2016 - Dec 2016

    Commercial Integration Lead Australia

    Anheuser-Busch InBev

    AB InBev and SABMiller have come together to form the first truly global brewer; we span every corner of the globe brewing over 400 beers. Managing the inclusion of two of our Global Brands Budweiser and Stella Artois as well as our Belgian Specialties Hoegaarden, Leffe and Bellevue Kriek into Carlton & United Breweries. Lead - Commercial Process Integration Define - Marketing & Sales Strategy Set - Sales & Trade Excellence #GlobalBrewer #DreamBig

  • 1 year and 1 month, Jul 2015 - Jul 2016

    Brand Activation Manager Australia/Pacific

    Anheuser-Busch InBev

    Within an exciting and dynamic day to day business (On/Off Trade) taking care of some of the most adored beer brands world-wide: Corona, Budweiser and Stella Artois. Project Management Brand Strategy Trade Programs Sales Execution Event Management & Sponsorship

  • 1 year, Aug 2014 - Jul 2015

    Global Management Trainee

    Anheuser Busch InBev

    A rotational management program designed for driven university student covering supply, logistics, sales, marketing, finance, legal and people through to information and business services. Project Work Marketing Germany Best in Class On-Trade launch Concept Project Work brewery of Munich (Germany) Action plan to improve LEF and realising GLY uplift at returning glass Additional Insights gained through project work and Business deep dives within Europe Business Unit and the United States

  • 8 months, Sep 2013 - Apr 2014

    Intern Product & Brand Communication MINI

    BMW Group (Munich / GER)

    • Organization, implementation, on-site care as well as evaluation of the World Premiere of “The new MINI” at plant Oxford (UK) and the international Press-Test-Drive of the new MINI in San Juan, Puerto Rico. • International Brand Communication events and media activities such as “MINI Snowman” in Kühtai, Austria or teaser shootings in Barcelona, Spain; • Ensuring a smooth workflow and event progress of international exhibition events such as L.A. Auto Show, Tokyo Motor Show and Geneva Motor Show;

  • 8 months, Sep 2012 - Apr 2013

    Intern Event Management

    Anschutz Entertainment Group GmbH ( Berlin / GER)

    • As part of the Event Management Team, responsible for a variety of high profile and highly successful sport and entertainment events. Ranked in the world wide “Pollstar Ranking” number nine in 2012, with an attendance of more than 500.000 spectators. • Analysis of the internal Event Management Software, with as result a concept development to optimize the workflow within the department as well as external contact

  • 4 months, Jun 2011 - Sep 2011

    Intern Event Management

    Anschutz Entertainment Group GmbH (Berlin / GER)

    • As part of Event Management Team, organization of a variety of high profile events (indoor and outdoor), which were highly successful and achieved high attendance rates with up to fifteen thousand spectators. (International Basketball Game) • Successfully delivered completed, working and tested, project plans in agreed time. • Developed excel spreadsheets to better monitor actual sales figures of events.

Educational background for Sascha Cordes

  • 3 months, Apr 2012 - Jun 2012

    Event Management Minor

    Rangsit University Bangkok (Thailand)

    Course work included management and communication skills related to Thai culture, with a main focus of providing a project plan for the “1st Thailand Intern. Early Years Sports Day”

  • 6 months, Sep 2011 - Feb 2012

    Event Management Minor

    Stenden University Bali (Indonesia)

    Course work included, management & communication skills related to the Indonesian culture, with a main focus of providing a project plan for the “Green X Change – Conference”. -> Research Paper In close cooperation with “Bali Village” as the promotion agency of Bali and the local government, the

  • Current 3 years and 11 months, since Sep 2009

    Tourism, Leisure & Event Management

    Stenden University Leeuwarden (Netherlands)

    Course work includes management and communication skills related to the European business market, with a specific focus on Marketing, Operational and Strategic Management, Imagineering and Project Management in the Leisure- and Event industry.

  • 1 year and 7 months, Sep 2007 - Mar 2009

    Business Administration

    Otto von Guericke Universität Magdeburg (Germany)

    Course work included Finance, Accounting, Micro- and Macro Economics, Marketing and Law, by providing specific knowledge of Business Administration. Pre-degree with no graduation


  • German

    First language

  • English


  • Dutch


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