Sascha Cordes

A rotational management program designed for driven university student covering supply, logistics, sales, marketing, finance, legal and people through to information and business services. Project Work Marketing Germany Best in Class On-Trade launch Concept Project Work brewery of Munich (Germany) Action plan to improve LEF and realising GLY uplift at returning glass Additional Insights gained through project work and Business deep dives within Europe Business Unit and the United States

• Organization, implementation, on-site care as well as evaluation of the World Premiere of “The new MINI” at plant Oxford (UK) and the international Press-Test-Drive of the new MINI in San Juan, Puerto Rico. • International Brand Communication events and media activities such as “MINI Snowman” in Kühtai, Austria or teaser shootings in Barcelona, Spain; • Ensuring a smooth workflow and event progress of international exhibition events such as L.A. Auto Show, Tokyo Motor Show and Geneva Motor Show;

• As part of the Event Management Team, responsible for a variety of high profile and highly successful sport and entertainment events. Ranked in the world wide “Pollstar Ranking” number nine in 2012, with an attendance of more than 500.000 spectators. • Analysis of the internal Event Management Software, with as result a concept development to optimize the workflow within the department as well as external contact