Ecaterina Haritonova

Working hard on gaining customers in US for deep frozen seafood, like Squid and Scallops.

- During the first year increased 100% the volume of sales in my area. The following years +50%. - Participated in pricing decisions and transmitted customer needs for I+D. - Informed the customers on the market trends, treated them with honesty and transparency and gained their trust. - Responsible for the markets: Central and North Europe: Germany, Holland, Czech Republic, Croatia, Serbia, Hungary, Slovenia, others, Former CIS: Russia, Ukraine, Lithuania, Latvia, Estonia and others.

In the crisis times for the food service in Spain, new concepts, innovation, re-invention was necessary. Based on market research, leaded the team to the new product concepts.

Old brand La Lechera needed renovation, freshness, modernization, appealing look and keeping its authentic link to trustworthy traditional brand. Leaded the project of re-thinking and renovation to reach it: product, POS material, channel management. Within a team successfully launched the new Nescafé Frappélatte concept in Spain (premium of Nestlé Ice Creams) – launched in March 2011. The success was such that in the first year there were 50% more demand than planned.

Trade Marketing Mövenpick of Switzerland Interiorized the essence of the Very Luxury Swiss Ice Cream brand and introduced it actively in Spain, being occupied with: Sponsoring events (below the line) sport and fashion events, POS and sales materials, trade fairs, visits to the key customer together with sales people.

Export documentation, assistance to purchasing and export department, payments, translation of the website, translation for negotiations, getting fluency in Dutch language.

Running the company: website, agreements with health insurences, material search and sell, trips and events organisation, concept presentations to future clients, news-letters, PR, administration, payments, consumer service line. Sold the company to my partner.

International Market Research, Feasibility Studies, Internet Promotions, Clients/providers search.

General manager assistant, project manager, conferences, events, relations with foreign NGOs.

Emotional aspects, personal areas, team building.

Finance, Business Plan, E-commerce, Communication.

Branding, consumer insights, communication, emotions, product, channel management

Emotional Intelegency for selling and purchasing, professional relations withn the company.

International Marketing Plan, Market Research, Communication, Logistics, Export-Import processes, Languages: English, Spanish, German, Dutch.

State finances, banking, Marketing.