Axel Kux

Responsibilities: 15 FTE 15 million € Turnover Task : • Co-Management of Flooring Business Unit (P&L responsibility) • Build and set organizational structure. • Design and execution of product and communications-related turnaround strategy for the business unit, incl. re-positioning of product and service portfolio, sales channel and communications policy • Responsibility for product portfolio management and product development

Responsibilities: 15 FTE 15 million € Turnover Task : • Build and set organizational structure (e.g. Sales Force and Logistics network) • Establish Brand Awareness in various product categories. • Increase significantly the market share for PSA vinyls • Set up communication strategy • Full 4 P responsibility

Managed existing product portfolio of PVC self-adhesive films (e.g. pricing, forecasting, inventory control, phase-in/phase-out) Identification of market needs and initiation of new product development. Prepared Product launch packages for new product introductions. Initiated an outbound-call strategy with in house communication centre and gained new accounts through their contacts. Tracked success of marketing campaigns with Siebel. Trained Sales Representatives and supported their project business.

Managed 20 direct converters (sreenprinters and digital printers). Started to develop enduser business in order to broaden the existing customer portfolio. Established contacts in the local enduser market and landed several major contracts with local brand-owners. Improved personal sales figures constantly over time.

Marketing und Marktforschung Wirtschaftsprüfung Energiewirtschaft