Eden Takele Abtew

- YouTube Comment Analysis: An Approach to Analyze the Impact of Viral Music Videos in Destination Marketing (Case Studies: "Despacito" and "See You Again") - Data Engineering: Engineered a high-volume data pipeline to collect and preprocess millions of YouTube comments, facilitating large-scale sentiment and behavioral analysis across global audiences. - Machine Learning & NLP: Implemented state-of-the-art NLP models, including BERTopic for thematic clustering and RoBERTa for deep sentiment extraction, t

- RESTful API Development: Built a scalable backend using Laravel to manage core e-commerce functions, including product catalogs, secure user authentication, and order processing. - Database Engineering: Designed and optimized a MySQL relational schema to handle complex data for products, customers, and transaction histories. - Security & Auth: Implemented secure authentication using Laravel Sanctum, ensuring protected access to user dashboards and checkout data. - Business Logic: Developed server-side

- Multimedia Content Creation: Designed and edited promotional posters and marketing assets using Adobe Photoshop and Canva to maintain a premium brand aesthetic. - Social Media Production: Produced and edited video content tailored for TikTok and Instagram, focusing on high-retention marketing promotions and product showcases. - Web Maintenance: Managed the company's WordPress site to ensure promotional content was synced across all digital touchpoints. - Campaign Tracking: Utilized Microsoft Excel to o

- Full-Stack Development: Collaborated with a partner to architect and build a flower delivery MVP (Minimum Viable Product) using Next.js and React. - Database Management: Designed the relational database schema using PostgreSQL and integrated Prisma ORM for type-safe data handling. - E-commerce Features: Developed the core backend logic for product listings, shopping cart functionality, and order management. - Startup Initiative: Managed the end-to-end technical requirements and project scoping for a lo