Edith Vega

Responsible for developing a complete line of accessories consistent with the overall Brand strategy. Forecasting and Planning: Creating the forecast and designing the product architecture. Strategic Product Selection: Attending the Line adoption meetings in Germany, defining the product segment and distribution channel per category. Market analysis and management of product information. Implementation of Marketing Strategy: Supporting the international guidelines of the Company and coordinating merchandisi

Participating in the line adoption meetings in the USA and selecting a complete collection of clothes. Developing new products and suppliers in collaboration with the Sourcing Team. Coordinating with producers and logistics team: production delivery time, changes in prices, material conditions, payments and international conditions to import the merchandise. Responsible for the Placement Process allocation and product presentations.

Inputting the product information into the company systems and intensive maintenance to keep it updated in order to generate critical reports. Proportionating all the product information for labeling and packaging to the producers and internal partners. Participating in the ordering processes elaborating Purchase Orders. Management and distribution of the product samples and supporting all daily activities of the Merchandisers.

Participating in the line adoption meetings and selecting a complete collection of clothes for the Mexican market. Developing new products and participating in the approval of new suppliers in collaboration with the Sourcing Team. Coordinating with producers and logistics team: production delivery time, changes in prices, materials conditions, payments and international conditions to import the merchandise. Responsible for the Placement Process allocation and product presentations.

International marketing Logistics and purchasing