Edmundo Ruf

o Create and structure an audiovisual production company, with a low cost structure and excellent quality of products and services. o Structuring a production and post production team with high performance o Define and manage the proper use of budgets in order to optimize company profits. o Build and maintain relationships with corporate customers o Develop additional business opportunities out of audiovisual production.

* Build and maintain the relationship with the distributors (Venezuela, Colombia & Peru). * Achieve COEM revenue targets * Windows Client fastest growth in Latam, Servers fastest growth in Latam. * Create marketing initiatives to support sales from the distribution channels to SMEs market * Design marketing campaigns aligned to the company’s needs * Implement marketing initiatives for the SMS&B segment * Control the Pipeline and forecast opportunities in the distribution channel

o Structuring the Symantec Venezuela team o Create the marketing and sales strategies o Build the relationship with distributor’s and partner channel. o Support the partners in the strategic enterprises accounts o Being the host of new launch products o Implement certification program for technicians Resellers o Responsible for structuring business opportunities o Media and Agencies relationship