Eduardo Garcia

Prioritize features using KPI-driven frameworks to guide data-informed decisions. Lead the full product cycle: high-fidelity prototyping, usability testing, iteration, A/B testing, and rollout. Own two core focus areas: optimizing the conversion funnel and improving in-app experience through feature development. Conduct usability testing, A/B testing, user interview.

Designed and conducted usability tests to evaluate product functionality and uncover user pain points. Facilitated workshops with product managers and stakeholders to align on user needs and co-create detailed personas. Conducted interviews with customer-facing teams to map user journeys and identify key experience touchpoints. Analyzed internal documentation to extract behavioral patterns and support data-informed persona development. Led dry-run sessions to optimize usability test flows prior to user

Responsible for collaborating in EEG data analyses strategies and coding implementation