Ekaterina Cherneyko
Werdegang
Berufserfahrung von Ekaterina Cherneyko
- Current 5 years and 5 months, since Jan 2021Henkel AG & Co. KGaA
Senior Brand Manager Germany Laundry & Home Care
- Leads the team of 3 people, responsible for detergent brands Spee & Weißer Riese - Driving line-up re-stager project with highest profitability in Henkel Laundry and Home care - Re-builds digital strategy with move from awareness to call to purchase advertising that aims higher potential target audience
- 1 year, Jan 2020 - Dec 2020
Senior Digital Manager International IoT (Internet of Things)
Henkel AG & Co. KGaA ;
- Lab Launch of IoT device for Automatic Dishwashing industry in e-commerce - Track results and make a decision for the global launch
- 1 year, Jan 2019 - Dec 2019Henkel AG & Co. KGaA
Senior Brand Manager International Laundry & Home Care
Responsibilities: Responsible for 80% of Henkel global Toilet Care business: global Bref and WC Frisch in DE Development of international Toilet Care brand strategy for WE, CEE, US, Latam, APAC: NPDs, New launches & Re-Launches, new country Roll-outs, M&A projects • Launch of product innovations with full-scope of project management • Country coordination and steering: marketing and strategic planning, development of portfolio strategy
- 3 years and 6 months, Jul 2013 - Dec 2016
Junior Brand Manager International Beauty Care
Henkel AG & Co. KGaA ;
- 3 years and 2 months, May 2010 - Jun 2013
Brand manager (national)
L'Oreal Russia
Sprachen
English
C1 (Fließend)
German
C1 (Fließend)
Russian
C2 (Verhandlungssicher / Muttersprachlich)
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