Ekaterina Zamorskikh

Managing a team of 4 regional sales managers and over 50 Representatives; full responsibility of Indirect Sales of Study Abroad programs in Russia; maintaining and developing relations with current Agents, recruiting new regional partners; creating and implementing a channel sales partner strategy and territory plan in Russia; responsible for all aspects of sales process.

Developing a sales strategy and improving business processes; market research and analysis; designing, planning and implementing advertising and public relations campaigns in the region; establishing and maintaining effective working relationships with customers (B2C); telemarketing, presentations, participation in exhibitions; communication with school staff around the world; control and coordination of overall travel preparation process (visas, tickets, etc.); sales staff training and supervising.

Establishing business contacts, carrying out negotiations with customers (B2B); creating and developing advertising campaigns for regional customers in accordance with their marketing / PR goals and business KPIs; pricing, discount policy defining and further development; execution of special offers on sales incentives and service promotion on the market; overall sales process supervising including debt collection; sales staff hiring, training, developing and supervising.

Acquiring and attracting new customers, establishing business contacts; carrying out negotiations with customers (B2B); presentations, media planning, organization, coordination and supervision of services provided as per contracts.

Hosting a radio talk show, selection and mixing music to be played, interacting with the audience, copywriting, sound advertising texts, participation in promotional events.