El Zhene

- Rejoined as CRM consultant to support and optimize lifecycle automation - Audited and rebuilt complex bot/email flow architecture, resolving long-standing technical debt - Manage CRM channel currently contributing 29.9% of revenue - Built a Claude-powered content production system enabling 3–4x faster delivery of 30+ content units/week

- Designed and launched end-to-end webinar funnels — registration flows, triggered email sequences, post-event nurturing, and follow-up logic - Built CRM workflows in Mailchimp and Brevo: lifecycle automation, and trigger-based sequences for English- and French-speaking audiences - Achieved avg. open rate of 44% and 40% webinar attendance rate across recurring campaigns - Configured UTM tracking and GTM to monitor CPL, engagement, and conversion across funnel stages

- Built the CRM channel from scratch, scaling it to 21% of total company revenue - Configured email and chatbot reminder sequences for webinars, driving ~28% of all registrations via CRM touchpoints - Developed monthly content plans for mass email and chatbot campaigns — avg. open rate 30%, CTR 3–4% - Implemented product-interest segmentation, increasing engagement by 15–20% across active lead segments - Ran A/B tests on subject lines & CTAs, lifting open rate from 23% to 30%