El Zhene

- Designed and launched end-to-end demand generation funnels for clients in the US, Canada, and Switzerland. - Built webinar-based lead generation campaigns - Set up and managed CRM workflows in HubSpot and Mailchimp - Implemented funnel tracking using UTM parameters - Structured webinar content and messaging - Managed cross-functional execution - Applied AI tools (Claude, Cursor, Lovable, Framer) to accelerate landing page development, email copy production, and automation setup.

• Planned and delivered webinar funnels as a core lead generation channel (landing pages, triggered emails, post-event nurturing). • Integrated WebinarGeek with ManyChat and HubSpot for automated lead tracking and analytics. • Maintained a 40% webinar attendance rate via optimized email and Telegram reminders. • Increased free consultation requests by 10% using trigger-based post-webinar follow-ups. • Coordinated speakers, designers, and sales teams to ensure smooth webinar execution.

• Built and scaled a recurring webinar program (3–4/month), generating 21% of total revenue. • Increased attendance rate from 33% to 38% by optimizing reminders. • Managed webinar marketing campaigns with budgets up to $2,000/month, achieving a CPL of $2. • Coordinated cross-functional teams (speakers, design, web, content). • Launched evergreen webinars for lead generation, reaching 55% attendance. • Coached speakers on engagement and sales-focused delivery.