El Zhene

- Owned end-to-end email and chatbot communications for webinars across 2 educational brands. - Reached a 44.8% webinar attendance rate using personalized one-click links. - Built and maintained automated workflows in Zoho CRM and Zoho Campaigns for marketing and sales processes. - Built responsive HTML email templates using Claude-generated code. - Ran A/B tests across CRM campaigns to improve performance. - Coordinated with cross-functional teams to launch campaigns and resolve CRM and integration issues.

- Owned end-to-end webinar programs for international consulting and coaching clients across the US, Canada, Switzerland, and Germany from strategy and promotion to CRM, technical setup, live delivery, and follow-up. - Set webinar strategy and KPIs based on each client’s audience. - Set up integrations between landing pages, CRM, and webinar platforms using Make/Zapier to track traffic sources, registrations, and engagement across the funnel. - Coordinated webinar promotion across marketing channels.

- Built the CRM channel from scratch, growing it to up to 30% of total company revenue at peak. - Developed and scaled the webinar funnel to 2–4 webinars per month, contributing 23% of total company revenue. - Set up CRM-triggered email and chatbot sequences that generated 54% of webinar revenue. - Built automated CRM flows using segmentation - Launched and tested lead generation funnels, contributing 5% of total company revenue. - Coordinated cross-functional teams throughout webinar planning and delivery.