Elena Kyritsi

Leading the Media Communication Strategy for L’Oréal Luxe brands and Jotis products (one of the biggest FMCG companies in Greece), while being responsible for the operation and optimisation of their Media Communication.

- Specialise in building online and offline media strategy - Account managing responsible for Cosmote (Deutsche Telekom) Media Communication - Campaign evaluating and benchmarks configuring - Budgeting - Liaising with all the digital teams inside the company (display, social media, google and programmatic), briefing and brainstorming so as to translate the clients business objectives into the media strategy that fulfils the given communication goals meeting agreed KPIs

- Participated in developing Pernod Ricard brands and Sony electronics brands media strategy, understanding the challenges and reaching the required objectives - Digital strategy, planning, implementation, optimisation and reporting - Promoted synergy between departments to ensure accurate flow of communication from internal to external parties - Served as main point of contact for the international advertising agency of Pernod Ricard in London - Responsible for meeting the international agreed KPIs