Navigation überspringen

Eleonore Laubier

Angestellt, Digital Marketing Consultant, Freelance
Zurich, Schweiz

Fähigkeiten und Kenntnisse

Management
Digital
Media
Marketing
Data Analytics
Team leadership
International coordination
Negotiations skills
French
English
Spanish
German
Latin America media market
Agency pitch coordination
Team spirit
Media audits
Online Media
Advertising
Display Advertising
Visualisation Software
Visualisierung
ad servers
Vertrieb

Werdegang

Berufserfahrung von Eleonore Laubier

  • Bis heute 4 Jahre und 5 Monate, seit Jan. 2021

    Digital Marketing Consultant

    Freelance

    Digital strategy consulting for Montreux Jazz Festival, Weltklasse Zürich, Locarno Film Festival, Festival des Nuits Romantiques and StayHealthy GmbH. • Support clients in digital transformation. • Provide guidelines for marketing objectives and KPIs definition. • Define relevant target audiences. • Generate insights and recommendations on SEO, SEA, Display and Social Media strategies.

  • 2 Jahre und 4 Monate, Sep. 2018 - Dez. 2020

    Senior Project Manager Campaigns

    NET-Metrix AG

    Official digital measurement for the Swiss media market. Responsible for media agencies and advertisers' business. Definition of the product strategy for media campaign measurement. Negociation to recruit clients for the new measurement tool. Driving implementation of tags for digital campaigns in cooperation with media agencies. User Committee Lead.

  • 3 Jahre und 6 Monate, März 2015 - Aug. 2018

    Data and Analytics Director

    Publicis Media / Starcom MediaVest Group (Zurich & London)

    Leading analytics projects and a team of 4 for UBS account: Leading the data strategy and supporting the client in making the best use of its data. Supervision of campaign tracking and optimization tool for 3 departments on the client side (site and online media analytics) Coordination of the data use across all Publicis Groupe agencies working for the client Taxonomy improvement for campaign tagging

  • 4 Jahre und 4 Monate, Nov. 2010 - Feb. 2015

    Marketing and Media Manager & Latin America Lead

    Accenture Interactive (London)

    Lead for Accenture Media Management Latin America : Proposals to global clients for their media activities in Latin America, Media audits and benchmarks in Latin America, Agency pitch support and organization Digital campaign tracking and optimization Media campaign optimization for international clients through media agency audits and benchmarks - offline and online media- Media agency pitch organization and coordination

  • 1 Jahr und 1 Monat, Okt. 2009 - Okt. 2010

    Inside Channel Account Manager AVAYA France and Switzerland

    Sellbytel (Nürnberg), Omnicom Group

    Mangement of 50 IT resellers, as well as liasing with distributors Recruitement of new partners, costs estimations, trainings, tracking of projects

  • 2 Jahre und 1 Monat, Sep. 2007 - Sep. 2009

    Media and Marketing Analyst

    Accenture Interactive (Madrid)

    ACCENTURE INTERACTIVE International department: daily work with Accenture London, Paris and Hamburg and with Spanish media agencies. Audit and benchmark of 40 international clients’ media campaigns. (TV, print, radio, outdoor, internet) Cost and quality benchmarking of their media campaigns Extracting TV data from Infosys-Sofres, data analysis, creation of presentations with PPT Presentations of the results to the client (English / Spanish) and advices for the next campaigns

  • 6 Monate, Jan. 2007 - Juni 2007

    Sales Assistant

    Lledó Lighting Group (Paris)

    Costs estimations, orders tracking, management of catalogues, organisation of trade-fairs.

  • 6 Monate, Jan. 2006 - Juni 2006

    Marketing and Communication Assistant - Internship

    Lledó Lighting Group (Madrid)

    Press analyses, writing of press articles about Lledo’s products and competitors analyses Creation and translation of catalogues and leaflets, Web page updating

  • 6 Monate, Juli 2004 - Dez. 2004

    Product Manager Assistant for Total Cards in France and Europe - Internship

    Total (Paris)

    Catalogues, leaflets and letters creation and management Direct mails (work with the communication agency) , Intranet updating, Market and competition analyses

  • 6 Monate, Jan. 2004 - Juni 2004

    Product Manager Assistant and Communication Assistant - Internship

    UNIVERSAL MUSIC GROUP (Universal Classics) (Paris)

    Promotion of the artists, Marketing plannings, mailing and phone calls to journalists, review of the papers Promotion days organisation for the artists (interviews, show cases, concerts)

  • 3 Monate, Juni 2003 - Aug. 2003

    Manager-cellarman - Internship

    Nicolas (Wine shop) (Chambéry, France)

    Customer advices and sales, Stocks and orders management

Ausbildung von Eleonore Laubier

  • 4 Monate, Sep. 2005 - Dez. 2005

    Communication

    Handelshøjskolen – Aarhus School of Business (Denmark)

    .

  • 4 Jahre und 2 Monate, Sep. 2002 - Okt. 2006

    Marketing and sales

    Audencia Nantes School of Management (France)

    Marketing and communication

  • 1 Jahr und 10 Monate, Sep. 2000 - Juni 2002

    Economics - Prepa HEC

    Berthollet (France)

  • 11 Monate, Sep. 1999 - Juli 2000

    Literature - Hypôkhagne

    Berthollet (France)

    Spanish and English

Sprachen

  • Französisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Deutsch

    Fließend

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z