Eleonore Laubier

Digital strategy consulting for Montreux Jazz Festival, Weltklasse Zürich, Locarno Film Festival, Festival des Nuits Romantiques and StayHealthy GmbH. • Support clients in digital transformation. • Provide guidelines for marketing objectives and KPIs definition. • Define relevant target audiences. • Generate insights and recommendations on SEO, SEA, Display and Social Media strategies.

Official digital measurement for the Swiss media market. Responsible for media agencies and advertisers' business. Definition of the product strategy for media campaign measurement. Negociation to recruit clients for the new measurement tool. Driving implementation of tags for digital campaigns in cooperation with media agencies. User Committee Lead.

Leading analytics projects and a team of 4 for UBS account: Leading the data strategy and supporting the client in making the best use of its data. Supervision of campaign tracking and optimization tool for 3 departments on the client side (site and online media analytics) Coordination of the data use across all Publicis Groupe agencies working for the client Taxonomy improvement for campaign tagging

Lead for Accenture Media Management Latin America : Proposals to global clients for their media activities in Latin America, Media audits and benchmarks in Latin America, Agency pitch support and organization Digital campaign tracking and optimization Media campaign optimization for international clients through media agency audits and benchmarks - offline and online media- Media agency pitch organization and coordination

Mangement of 50 IT resellers, as well as liasing with distributors Recruitement of new partners, costs estimations, trainings, tracking of projects

ACCENTURE INTERACTIVE International department: daily work with Accenture London, Paris and Hamburg and with Spanish media agencies. Audit and benchmark of 40 international clients’ media campaigns. (TV, print, radio, outdoor, internet) Cost and quality benchmarking of their media campaigns Extracting TV data from Infosys-Sofres, data analysis, creation of presentations with PPT Presentations of the results to the client (English / Spanish) and advices for the next campaigns

Costs estimations, orders tracking, management of catalogues, organisation of trade-fairs.

Press analyses, writing of press articles about Lledo’s products and competitors analyses Creation and translation of catalogues and leaflets, Web page updating

Catalogues, leaflets and letters creation and management Direct mails (work with the communication agency) , Intranet updating, Market and competition analyses

Promotion of the artists, Marketing plannings, mailing and phone calls to journalists, review of the papers Promotion days organisation for the artists (interviews, show cases, concerts)

Customer advices and sales, Stocks and orders management

.

Marketing and communication

Spanish and English