Newinia Kellermann

Strategically managed Meta campaigns, increasing traffic by 50% while reducing lead costs. Optimized campaigns, audience targeting, and landing pages to enhance user experience, engagement, and lead generation. Analyzed and measured results for continuous optimization, ensuring top performance. Created custom content using Canva, all while managing budgets of up to $3,000 monthly.

Developed digital marketing strategy, driving a 35% increase in online traffic and boosting sales through innovative content and ad buying tactics. Managed CRM, creating sales funnels and loyalty programs, and enhanced email open rates by 20% and CTRs by 17% YOY. Led creative briefs, agency onboarding, and a team member's transition. Drove a 30%+ engagement increase and a 6.9-point rise in Pinterest-driven brand awareness for Toys"R"Us during the 2023 holiday season.

Spearheaded the company's first influencer partnership program and developed a comprehensive social media strategy, including target groups, platforms, and content. Managed professional photography and videography sessions and created custom social content for Facebook, Instagram, Pinterest, and TikTok. Supervised one employee. Results: Increased follower count by 20% in 6 months and boosted engagement and outbound clicks on Black Friday and Cyber Monday campaigns by 15% YOY.

With expertise in organic social media strategy across platforms like Facebook, Instagram, Pinterest, Twitter, Snapchat, and TikTok, I excel in content creation, photo and video shoots, and community management. I’ve managed paid social media budgets, restructured audience targeting, coordinated influencer programs, and overseen community management through tools like Sprinklr and Hootsuite. My role involved professional communication and coordination with both internal and external stakeholders.