Zacharias Carlens

Managed corporate websites for 30+ countries, deploying 2 B2C and 2 B2B platforms. Supported subsidiaries in lead management, training teams, deploying mini sites, optimizing dealer locators, implementing email marketing, content pages, and FAQ strategy. Oversaw global bug/feature requests via Jira, Mantis, ServiceNow. Directed agencies on fixes and new features, managing budgets, and delivered localized social media/content strategies.

• Provide digital strategy, lead management, and business development support for SMEs and international clients. • Help clients implement lead generation strategies, nurturing customer journeys through CRM, automation, and analytics. • Deliver SEO/SEM campaigns, social media strategies, and content marketing across multiple platforms. • Implement AI-driven workflows for campaign optimization and reporting. • Support businesses with Google Analytics insights, SEMrush audits, and HubSpot CRM workflows.

• Introduced SEO strategies early in the market, improving visibility across Benelux. • Designed and executed lead management processes to track customer journeys and optimize conversion rates. • Oversaw digital & offline campaigns (Google Ads, YouTube Ads, social media, printemedia, TV). • Managed email marketing campaigns (Edatis, Emailvision) • Coordinated social media strategy and online content development across platforms.

• Directed communications for a bi-annual congress with 3,000+ attendees. • Managed team of 14 across video, photography, social media, email marketing, and merchandising. • Increased visibility through online/offline campaigns, live event coverage, and branded content creation.

• Organized trade fairs, client loyalty events, POS campaigns, and showroom activations. • Coordinated with sales teams, product managers, and suppliers to align marketing and commercial objectives. • Developed in-store communication tools to enhance customer engagement. • Webmaster of Benelux B2C and B2B websites.