Elif Göksügür

- Building complex, multi-layer CRM automation and ad-hoc campaigns - Administration, testing, debugging and documenting projects and technical support - Developing customised email, push and in-app messages templates to suit different campaign use cases for personalised user experience using Liquid code, HTML and Javascript - Creating, monitoring and reporting A/B tests for campaigns to improve CRM strategy based on KPIs -Segmentation of the audience including data analysis to target users based on metrics

- Conception, planning and implementation of various front-end, back-end and machine learning features - Writing unit and integration tests for features - Tracking user interaction with the platform and performing A/B tests to implement data-driven features - Analysis and visualization of user interaction data to generate business insights - Reproducing customer issues, fixing bugs including assigning JIRA tickets and writing test cases

- Developing front-end for a prototype for value indications of properties for a worldwide acting retail agency - Integration of feedback and design changes