Elisa Chieno

Full leadership and coordination of the Performance Marketing team for B2C User Acquistion, with direct reporting to the CEO. Main responsibilities: Business Plan preparation for the User-Acquisition department, KPI definition and budget allocation - Team supervision and coordination with external freelancers/consultants - Management and negotiation of deals with key partners - Continuous exchange and cooperation with all the company's departments: Product, CRM, Job Content, Sales, B2B, Administration

Since August 2017 I am also responsible for partnerships with key market players with the aim of enriching the job content and UX of Experteer members. I have therefore started working more closely to the job-content and product department on a day-to-day basis.

-Team management and full ownership of the Metasearch Biz for B2C acquisition mktg incl. biz planning, KPI definition & budget allocation -Innovation of product features & flows for improved UX & on-site performance -Management&negotiation of deals with key partners & expansion of partner network -Identification of quality- and performance drivers for XML feeds -Ownership&development of display/mailing campaigns with metasearch partners -Continuous coordination with Product & Job-content departments

Responsible for Metasearch acquisition campaigns worldwide and projects focused on innovation & improvement of UX & on-site performance: - Full ownership of Metasearch Business - Business planning, KPI definition and budget allocation - Campaign Management & optimisation - Innovation of product features & flows - Management & expansion of business partner network - Identification of quality & performance drivers for export feeds - Coordination & exchange with Product and JAB

Responsible for Jobfeed integrations worldwide and for display acquisition campaigns in the DACH region as well as in some selected international markets.

Marketing Manager for the B2C Acquisition&Retention team responsible for the DACH Region (Germany, Austria, Switzerland) & Italy: - Sales & customer acquisition for Gerrmany, Austria, Switzerland & Italy - Responsible for Partnerships with major Italian partners (e.g. Il Sole 24 Ore) - Responsible for Direct Mailing worldwide - New channels & Partners acquisition - Channels optimisation & development - Affiliate marketing

Marketing Manager for the B2C Acquisition&Retention team responsible for the DACH Region (Germany, Austria, Switzerland): - Sales & customer acquisition for Gerrmany, Austria, Switzerland - New channels & Partners acquisition - Channels optimisation & development - Cooperations - Display campaigns - Mobile campaigns - Affiliate marketing - Social Media - Direct Mailing

- Online marketing: SEO (Search Engine Optimisation) tasks - Redaction of editorial content for Stylight.it and help managing & supervising external marketing suppliers & service provider - Successful reputation management & link-building (according to Google guidelines) by finding adequate partners, setting up cooperations and negotiating conditions with them - Analysis of markets, competitors & trend development to contribute to a continuous optimization of existing SEO marketing structures.

- Strategy definition, business plan, marketing activities for projects dealing with trade shows in China. - Consulting services for the traditional activities carried out by the chamber (market research, networking, event organisation, etc.)

Website design, Trade fair support activities for New Zealand companies (incl. Guangzhou International F&B Trade Show, Cremona International Dairy Cattle Show, etc.), Analysis of NZ-China FTA and NZ entrepreneurial policy for the redaction of an FDI prescriptive manual.

Business project in an international team on present and future strategies for Telecom and Media companies in the use of social media.

Translation services and redaction of web documents in English dealing with SAP and related managerial consultancy services.

CEMS-MIM - Master in International Management

MSc in International Management Final Grade: 110/110

Campus Abroad Programme: Economics of Globalisation

Bachelor in International Economics and Management Final Grade: 110 with Honours