Elisa Dubois

• Lead design team for wholesale & retail, ensuring brand consistency across platforms • Oversee marketing strategy & campaigns with cohesive visual communication • Manage projects end-to-end, develop design systems to boost efficiency • Collaborate with cross-functional teams aligning design with business goals • Spearhead product & graphic design, optimize UX/UI for e-commerce • Create templates, reporting systems & UX docs, support API flows & run A/B tests to iterate UI

• Included in the wholesale team while maintaining my retail position within the marketing team. • Designed and implemented creative content for e-commerce campaigns, Google Ads, and social media. • Collaborated with marketing teams to develop strategies. • Created wireframes and UI design for our e-commerces, business sites, back-office and landing pages. • Created reusable templates for landing pages, email flows, and internal documentation to standardize communication across departments.

• Maintained the content and UI of our various Retail e-commerce sites built on Shopify, PrestaShop, and WooCommerce, collaborating with our developers. • Designed and implemented creative content for e-commerce campaigns, Google Ads, and social media. • Develop marketing strategies for multiple e-commerce sites. • Created branding and design systems for our multiple e-commerce. • Created internal UI kits and documentation templates to ensure consistent implementation across dev teams.

• Conducted in-depth market research to inform product development and marketing strategies. • Created marketing materials, including brochures, merchandise, and social media content. • Designed and organized high-profile events and exhibitions for very well known national and international artists and designers at our in-house gallery. • Developed clear and effective product messaging for digital and print marketing campaigns. • Designed and installed the schools' signage/wayfinding.