Elisabeth Frostell

MARKETING MANAGER LUXURY ACCESSORIES Responsible for marketing communication for high-end Watches, Leather goods and Writing instruments. Built up the Marketing department from scratch into a fully functioning department with an integrated approach on all marketing activities. (Personnel – 1 employee). The role consists of operational tasks as well as strategic brand development.

Key responsibilities: • Brief and lead the creative agencies’ conceptual development of promotional campaigns, activity programs and POS-material for the sales channels; retail and bars/restaurants • Ensure that campaign material is cost effective, sales stimulating, adapted to market needs and in line with brand strategy/guidelines • Support local markets in their campaign implementations

Successfully coordinated the development of a new advertising campaign, OMEGA’s prime marketing project in 10 years. Got rewarded for my professional performance and after 8 months got promoted to ADVERTISING PRODUCTION MANAGER responsible for the Advertising Production Department (incl. budget and personnel – 3 employees). Support to local Brand Managers in their marketing activities. Operational responsibilities mainly in ATL projects. Driving force for constantly improving work processes.

Print production, Media and Event planning for some of the agency’s most important clients such as Accenture and Trygg Hansa. Responsible for the agency’s cooperation with the international agency network: BBN.

FRENCH LANGUAGE. Grade “excellent”.

Business Administration and Management, Graphic Communication and Techniques, Design and Media. Graduated as top student year-97.

Marketing, (Consumer Behavior, Branding, Marketing Communication etc.). Also studied Micro- and Macro economics, Organization, Accounting, Finance and Commercial Law.