Elisabeth Kurek

• Managed international channel growth team, partnering with service providers who target SMBs. • Overall responsibility for identifying the needs of partners and outlining strategies to successfully grow revenue. • Consistently grew partner revenue, resulting in nearly 2x monthly recurring revenue by end of the first year. • Planned, built, and launched uberall’s first-ever partner event, with 90% of top tier partners in attendance. • Evangelist for the company, presenting at global events.

Started as channel marketing director and promoted to head of marketing within 5 months. Managed teams and stakeholders across various geos. Marketing advisor for key accounts worldwide. Worked jointly with product management and engineering to create product marketing materials for containers, hypervisor, and software-defined storage products. Developed marketing strategies for Docker global conference, and OpenVZ (open source) target audience.

Led GTM strategy for the hosting audience for service automation, website control panel, and virtualization products. Created and led service provider advisory presentations for summits and international partner days, worldwide. Planned and executed campaigns, worked closely with product marketing and field marketing in EMEA and APAC to develop messaging and content for regional events and initiatives. Provided keynote messaging for global conferences

Managed global marketing across the retail, reseller, and OEM/global partner channels. Created customer marketing program, and instituted tracking across departments. Guided telco partners on their GTM plans targeting SMBs. Built corporate communications strategy for the launch of VerioCatalyst, Verio’s new cloud service brokerage platform. Led analyst relations and social media teams. Founded the Japanese-US collaborative team for the launch of Cloudn, NTT Com’s IaaS solution.

Developed and launched national TV campaign for the MyWebsite product, increasing new customer unit sales by over 2,000% (20x) within 1 month of campaign launch. Executed direct marketing campaigns together with international sales team, and acted as primary liaison with German corporate marketing headquarters.

Managed all advertising for the US, including lead campaigns in print and implementation on the US website. Liaised with German Website Management team, Product Management, Legal, and external partners to ensure that all product information was accurately presented in promotional material and that deadlines were met. Functioned as intermediary for international Business Development team on key accounts

Responsible for all text and product information on the US website, and e-mail marketing. Edited website HTML and drafted website briefs for new marketing campaigns/products. Translated marketing documents and organized quarterly meetings for the international web editors. Founded e-mail marketing team. Selected customer groups for targeting, created e-mail copy and agency briefings, and analyzed results.