Joana G. Vicente

# Designing pricing strategy for IONOS products in Romania, Czech Republic, Slovakia, Hungary and Bulgaria

# Defining pricing strategy for Web hosting and Online marketing’s portfolio in Germany, Spain, France, UK, Italy, USA, Canada and Mexico # Competitive benchmarking for both product portfolios in all IONOS markets # Managing pricing-related projects with external partners # Coordinating price changes campaigns with internal stakeholders # Developing and analyzing KPI reporting of the products’ performance

# Defining web hosting products’ growth strategy in Spain and USA with cross-department collaboration (e.g. Product Management, Finance, Marketing) # Coordinating product launches and marketing campaigns # Competitive benchmarking for complete IONOS product portfolio # Identifying market opportunities, through analyzing market trends, customer interviews and focus groups # Developing and analyzing KPI reporting of the markets’ performance (e.g webanalytics, Finance)

# End-to-end management: from conception until launch and customer lifecycle # Defining the product positioning, naming, pricing and roadmap with cross-department collaboration # Identifying market opportunities, through Competitor benchmarking and market trends # Coordinating projects and establish Go-To-Market plans for cross-channel product campaigns # Creating and analyzing KPI Reporting

# Building and managing relationships with Software vendors accounts in EMEA, North America and APAC # Working as mediator between customers and internal departments, to ensure product usability improvements and overall customer satisfaction # Developing KPI reporting and analysis on Marketing activities, A/B and multivariate testing, conversion rate and shopping cart abandonment # Forecasting

# Supporting Marketing team in overall Online marketing activities for International Software vendors # Setting up and monitoring Google Ads campaigns # Developing relationships with affiliates and affiliate platforms # Planning, executing and analyzing overall performance of marketing campaigns # Creating Banners and landing pages # Supporting in HTML newsletter creation (e.g. selecting products, creating copy and creatives)

Sales Costumer service

# Determining prices based on EVC (economic value to customer) # Measuring customer perception of product value # Analyzing the role of price elasticity in improving pricing # Implications of customer segmentation # Creating pricing strategy using different pricing techniques

Market research