Eliza Zawada

• Team Lead: 7 Marketplace Consultants within "Amazon Marketplace Professional Services" program that offers strategic consultancy for sales growth and CX enhancement • Project lead (EU-wide): - development of program offering - recommendations and reports to improve listing quality, customer reviews, pricing, traffic and conversion - developed efficient and scalable internal ways of working to support team growth - developed performance evaluation criteria for Marketplace Consultants and manager trainings

• Leading a team of 7 Vendor Managers with the goal of recruiting and onboarding vendors on Amazon.de • Selection development on newly launched Amazon marketplaces: NL, PL, SE incl. defining and prioritizing lead pipeline • Business Owner for Salesforce UX: driving tech and non-tech projects to optimize lead pipeline and Salesforce UX, driving Salesforce adoption within the team EU-wide. • Hiring, team building, performance management and coaching.

• Defined and executed marketing strategy for Amazon launch in Poland, Czech Republic and the Nordics (SEA, SEO, Affiliate, Email) incl. collaboration with tech-teams to establish traffic channels. • Recruiting top 20 affiliate partners per country and establishing highly performing portfolio driving 40% of traffic to the website during first 6 months • performance optimization of traffic channels and boosting conversion via A/B testing and driving CX improvement projects

• Responsible for defining and executing of online and offline marketing strategy for the category baby products (paid and free channels). • Improving Customer Experience: re-design of the look & feel of the category webpages, driving tech-projects to enhance listing quality, A/B testing. • Launching Baby Wishlist (customer retention program) and deriving marketing activities based on customer lifecycle. • Marketing cooperation with external partners e.g., vendors, media publishers, influencers.

Project manager of baby-walz market launch in Poland • project planning and coordination across departments: IT, logistics, procurement, legal, finance, PR • developed and executed online and offline marketing strategy incl. pricing and selection • online-shop content management and A/B testing E-Commerce Market Development Austria & Switzerland: • sales-increasing digital initiatives based on KPI-analysis • cooperation with external partners (media publishers, influencers, marketing agencies)

Rollout-Manager TeleServices EMEA (part of ConnectedDrvive): Launch of new telematics services in 16 EMAE markets incl. marketing strategy, trainings for dealerships and post-launch support.

• Responsible for countrywide marketing strategy in aftersales incl. budgeting (B2C and B2B) and managing external agencies. • Re-branding and re-positioning of spare parts selling concept B2B. • Providing marketing trainings for dealers’ employees. • Launching a program to increase job satisfaction in dealerships.

Unterstützung bei der Einführung und der Koordination von Marketingkampagnen für Mercedes-Benz Originalteile, Kollektion und Zubehör in Mittel- und Osteuropa Projektassistenz bei der Organisation von Tagungen für Serviceleiter verschiedener Märkte im Nahen Osten und Afrika sowie in Indien Durchführung von Markt- und Kundenzufriedenheitsanalysen für Daimler Märkte in Mittel- und Osteuropa Erstellung und Präsentation von Management Reports

Veranstaltungsplanung und Koordination des ersten Deutsch-Chinesischen Business Forum in Kiel; Organisation monatlicher Events für Geschäftsleute aus Schleswig-Holstein Verantwortlich für Eventkommunikation im Internet, darin beinhaltet die Erstellung und Pflege von Internetseiten und Datenbasen Erarbeitung eines Konzeptes für ein Deutsch-Polnisches Business Forum

Marketing, Marketing Management, Delivering Customer Value, Marketing Planning, Communication, Projektmanagement im Marketing

Marketing und internationales Marketing, Kommunikation, Produktmanagement, Marktforschung

Marketing

Marketing und internationales Marketing, Internationale Wirtschaftsbeziehungen