Ellen Conrad

As an independent Moderator for Qualitative Research I am open for research requests for in depth consumer understanding including in home visits or online diaries. In my research sessions I am including as much as possible sensorial stimuli and keep the consumer in a creative space. And it is very important for me, that in the De-Brief not only the consumer insights get identified, but also the what does it mean for the project and to define the next steps for you.

In our workshops we enable mangers to strengthen their leadership skills in an experiential learning environment. The horse will give honest feedback, how he sees the participant as a person, a leader and a partner. Horses communicate in a non- verbal way, they listen to your body language, sound, rhythm, energy and perceive your intention.

- Lead the technical product communication for the EMEA region for Olay Total Effects - Explore consumer insights for the Anti Ageing consumers - Generate visuals and demos to explain the benefit of the skin care products to our consumers - Lead products research in the multi-functional and multi-regional team.

Products Research for the Swisse Brand: I am responsible for a wide range of nutritional supplements: - Technical communication on pack and for consumer material - Claim support - Ingredient assessment (fit for purpose/ claims) - Link between Formulation, Regulatory Affairs and Marketing The biggest challenge and joy of this role is to navigate between three companies cultures (P&G, Teva, Swisse) working in a joint venture.

I am working in the global capability organisation for Product Research (PR) and specifically consumer research. In this role I support and coach project teams to set up consumer researches (from pure consultancy and coaching to hands on execution) and to use the results to influence the projects and ultimately the product design. - Qual and quant consumer studies - Sensory Science - Biometric measures to support the R&D process like static and mobile eye tracker and Implicit cognition studies

I started my career 2000 at Braun in the Sensory Design and Consumer Evaluation group of R&D manual and power toothbrushes. My role was it to integrate sensory design into development process mainly of toothbrushes, as well as wet shavers, and impact the development process and brush design with the outcome of sensory and consumer research

6 month student exchange at Agricultural University Uppsala, Sweden: Relationship between marbling, intramuscular fat content, texture and sensory characteristics in beef meat

Diploma Thesis: Introducing Time Intensity methodology to existing sensory panel (Margarine) Support of the Sensory Department at Deutsche Lebensmittel Union, running and training of the Descriptive Profile Sensory Panel.