Elsa Toutlemonde

- Development and execution of Channel Marketing Plans in cooperation with internal & external stakeholders – Ownership of co-op funds - Planning, roll-out and performance tracking of strategic marketing activities for SMB market with full responsibility of corresponding budget - Implementation of Pan-European channel marketing campaigns on local field with specific focus on partners recruitment and enablement - Setting up of ad-hoc go-to-market campaigns in line with corporate initiatives

- Setting up and execution of Channel marketing plans (VADs and VARs), - Ownership of MDF budgets (average annual budget per VAD : 57 K€), and support in managing BU marketing budget (annual budget : 800 K€), - Local implementation of EMEA Channel marketing campaigns, - Elaboration of local marketing campaigns aligned with EMEA strategy : Best SMB resellers Club, Large Accounts loyalty club, events co-ordination, - Enhancement of Customer Success Stories programme.

- Creation and ROI follow-up on ad-hoc Direct Marketing tools in collaboration with external agencies and internal teams including Product Marketing, Legal and Finance departments, - Localization of EMEA magazines and mailings to fit local needs and specificities, - Development of internal sales tools (sales guides, price list booklet…).