Emanuele Bassi

As a temporary Key Account and Export Manager, I help SMEs expand in European markets, focusing on Italy and Central Europe. I specialize in client acquisition, key account management, and market entry strategies for retail, food service, and wholesale channels. I conduct market analysis, negotiate business terms, manage private label tenders, and define pricing strategies. I also organize and attend trade shows and client events to strengthen relationships and boost brand visibility.

My main tasks by Glaseritalia and Modena Estense were the management of Key Accounts and the acquisition of new customers. I was responsible for the development of the assortment in line with our brand values. As CEO I was responsible for operating plans, corporate profits and had contacts with authorities and banks. As International Key Account Manager, I was responsible for participating to tenders for the private label of food products. This required close cooperation with suppliers and partners.

I worked by Wewalka as Export Area Manager, and I was responsible for managing Key Accounts and acquiring new customers in Great Britain, Ireland, Sweden, Norway, Finland, Denmark, Iceland, France, and Belgium. Price negotiations and the negotiation of framework agreements were among my main tasks. In some of these markets we worked through agents and importers, and we offered both private label and products with our own brand. I worked closely with our R&D, production, logistics and marketing departments.

I began as Key Account Manager for the Italian Market. I was responsible for managing Key Accounts and acquiring new customer. Later, I became responsible for the whole export and became CEO of the Italian branch. My team consisted of seven people (Key Account Managers, Sales Representatives, and back office). I developed the sales network, set up the logistics, I organized and participated to trade shows. I was responsible for operating plans, corporate profits and had contacts with authorities and banks.

I worked with my own business in the field of facility services (maintenance of buildings).

My main goals were increasing the turnover, improving market penetration, and acquiring new customers in my sales area. My tasks included preparing product offers, negotiating prices and business conditions, the implementation of sales activities and the organization of promotional plans with clients.

This was my first job after school. My task was the project and the production of dental implants.

Selling Skills and Sales Operations

Sales strategies, negotiation training and psychological aspects.

Change Management - Logic and instruments of change processes.

Business administration, personnel management, development of projects, business organisation, Key Account Management.

Berlitz, Linz - Single lessons - 40 units Inlingua, Bologna (Italy) - 80 units

Formation for professional sales representative and registration in the official profession register.

High School for Arts, Design and Architecture.