Emily Lee

Data collection and social media management

• Developed trade marketing activities and held retail conference tours for Intel, Motorola, Kao and GSK to drive retail sales. • Designed product trainings with sales pitch to personal selling.

• Acted as a PR planner and coordinator for luxury brands (Piaget, Longines and Diamond Trading Company) and lifestyle brands (Adidas, Calvin Klein Jeans and Underwear, AVON) to activate marketing communication campaigns. • Controlled the overall budget, successfully developed PR strategies and held various projects (fashion shows, media conferences, media interviews, consumer events) to create positive media exposures and increase brand awareness.

• Planned PR campaigns for international organizations (Philips、 P&G、The Hong Kong Tourism Board) to meet the global strategy and local marketing needs. • Won the TechVantage Magazine’s “eMarketer No. 1 Award” with Philips’ Technology Tycoon Online Game and One Day CEO campaign to enhance Philips’s brand image and awareness. • Managed products’ new angles in media, maintained good relationships with key journalists. • Monitored industry trends, issues and crises.

Applied Corporate Branding, Strategic Corporate Marketing, Strategic Corporate Brand Management and Consulting, Consumer Behavior, Marketing Communication