Emily Yeh

Marketing project management: include a wide range of marketing activities, brand image building and PR. 1. EV Industrial seminars: lead the electric vehicles industrial monthly seminars to engage members and set the topic of EV industry. 2. MIH Technical marketing: lead and host technical Working Group's monthly seminars; working groups story messaging creation. 3. Co-brand: engage members in co-branding efforts for the “MIH for startups” program.

1. Digital IMC: paid, owned and earned media integration to drive best practices of branding. 2. CSR marketing programs: exercise CSR projects to engage clients for corporate good cause-marketing 3. Client marketing: integrate marketing metrics to invite and support client participation in brand activities. 4. Media management: product-wise press release editing and media exposure generation. 5. Internal communication: monthly corporate publication content creation for internal cascade.

1. Global brand project: help developing brand/ product claims in benefits articulation for localization. 2. SEA channel marketing: lead regional brand positioning, marketing event planning and execution in SEA. 3. Cross-over innovations : develop new business opportunities by co-branding projects with IMC marketing initiatives. 4. Global PR initiatives: global PR strategy with comprehensive PR works including events planning and execution, corporate PR & leadership interviews, campaign/ product PR and IR.

• Brand media exposure • Press conference coordination&execution • Brand positioning project • Social media management • Brand placement

• Media management: manage media relationship, media event, press release, leadership interview, etc. • Brand communication: brand story creation and publicity • Advertising strategy and content creation & monitoring Achievement: Global Industrial Designer Luigi Colani press conference Performance: • Over 20 media on-site. • Original PR coverings over 20 across fashion, home and online media, over 150 clippings generated in total

• Agenda-setting for brands in business arena. • Designed brand stories with PR/ marketers in multidisciplinary industries and conducted interviews for the brands into video context- news clips with original voice over. • Conveyed real-time live business news stories.