Enikö Rozman

Digital Marketing Executive specialized in driving new customer acquisition by executing world class demand generation marketing tactics and strategy. Responsible for building internal marketing functions at small-businesses and technology companies in the Bay Area and in Europe. Using a holistic and integrated marketing approach, I focus on designing better processes, implementing projects and marketing campaigns to create value for the stakeholders of these organizations.

Demand generation: helped with marketing campaigns to drive registration before DF14 and co-curated daily newsletter during DF14; Project owner for planning and working with agency on Google AdWords and paid social campaigns; Analytics to segment population, track campaign effectiveness

-Work with marketing, product, ops and analytics to execute portfoliowide online marketing strategy -Setup of companywide Intranet - collaboration platform (Microsoft Sharepoint) -Roll-out of various marketing initiatives incl. social media policy -Refine and enhance channel go-to-market strategy •Develop all necessary regional messaging/positioning and collateral including presentation of assets •Tracking and reporting of marketing activities against goals and maintain program dashboard