Eric Krohn

Planning, coordinating Communication Strategies in key accounts: CMPC (Elite Professional, Porsche Chile (Volkswagen Truck & Buses and MAN Chile), Canon, Red de Salud UC Christus.

Marketing strategy and implementation of 360 ° campaigns (Snikers, Sandals and Beauty event). Brand Plans for the Beauty category (Mac, Inglot, Etam, Benefit), international fashion brands (Mango, Mango Man, Mango Kids, Violeta, Desigual) and accessories (Lounge 2017 Campaign, Aristocrazy). Achievements: Growth in Snikers, Sandals and Beauty categories exceed sales targets, both in stores and in Falabella.com.

360º Account Management, including relational projects. Strategy and implementation of Ripley (Ripley Puntos, Financial Products), Entel Empresas, Opel and Continental Tire. Achievements: Entel Empresas: Segmentation Strategy and Data Base Management. Opel consolidation in Chile. Continental Tire tender won.

Volvo: Positioning strategy, Project Management, launches and inter-agency leadership. Achievements: A growth from 1800 to 2000 cars achieved on campaigns carried out between 2012 and 2013. Kimberly Clark: Brand vision and strategy, including category analysis and opportunity identification, • Achievements: Implementation of campaigns for Huggies and Kotex between 2007 and 2013, consolidate them as category leaders. Kotex's campaign is exported to Kazakhstan and the Dominican Republic.

Unilever: Strategic planning, creation, coordination of 360 ° projects, media plans, production, implementation and monitoring. Achievements: Best Practice with Hellmann´s campaign "Yes Sir". Unicef: Management of solidarity initiatives in fundraising campaigns. Achievements: In 2013, "Less" campaign partners increases 45%. “Activation cotton man" is exhibited in more than 15 countries and becomes the most viewed Unicef video in the history of the brand, with more than 400,000 views.

Experience in developing and executing campaigns for major local brands such as Kia and CCH, as well as regional brands such as Kraft and Motorola. Kia: • Execution of 360 ° projects, launches and periodic analysis of the brand. • Achievements: "Iberoamérica Mejor radio Abril 2008" award Motorola: • Execution of local launches, BTL proposal, digital and media coordination. • Achievements: "Motorkband" Best Practice activation.

Marketing