Erica Plotkin

Manage media planning/buying for a number of categories under the P&G umbrella

Report into Managing Director. Acting Media Director. Build and develop media department; manage agency relationships with vendors, ad servers and media associations. Train account people in online media; support and drive new business pitches and development.

Media Manager with 4+ years of experience in branding, awareness, DR, lead gen and sales driving campaigns online. Managed a team of 3 assts on various accounts including gaming, entertainment (TV) and education.

• Planned, implemented, managed and optimized Merck’s Singulair and Vytorin consumer accounts with billings in excess of $6mm Improved performance across all campaigns by automating creative optimization with preexisting third party adserving technology

Executed and implemented email marketing creative for broadcast; aided in the creation of email marketing vehicles; handled client interaction and quality assurance. Managed search engine quality assurance, tracking reports and CRM. Interviewed new candidates for hire; trained new hires.

Art History Concentration