Erica Svensson

Managed all social media channels for Hyde Park Winter Wonderland, which included the social media strategy, content, and community management. Further responsibilities, among others, were project management of the new mobile application which achieved a high number of downloads. Content creation and design input for the new website, email newsletters, liaising with agencies, assistance in the production of print and online adverts, as well as reporting.

At Salt I was part of a small Marketing team, which supported our Clients, Candidates and Recruitment Consultants with marketing strategies that attract top digital talent across 30+ countries. I was responsible for planning, managing and implementing all of Salt’s online marketing – I dealt with project management, marketing, social media, blogging, design, PR and also event activities. In 2014 we had a stand at Internet World and several diversity events.

My responsibilities include managing Social Media platforms and raise awareness of affiliate marketing and the services Sale Servant offer. Implementing the marketing strategy online and assisting with writing newsletters and educational material. Conduct research to find the key publishers and new potential clients.

Created reports, presentations and media briefs, for various clients. Delivered data analyses against tight deadlines on a daily basis. Supported several teams and liaised with publishers for accounts such as Mercedes-Benz, Barclays, Arcadia and Allied British Foods. Gained insight into the digital media sector and the role that Marketing plays in it.

Includes two years as a Study Abroad student in Australia.