Erik Neelen

- Managing the country organizations - Logistics & Sales Administration - Business planning & Sales strategy - Member of Management Team

1. Coordinating the sales of the European Subsidiaries 2. Managing the Export sales 3. European Key Account Management 4. Business improvement in the areas of Supply Chain management, CRM programs, Marketing & New Product Introduction

Global Marketing Director – Automotive After Market Set-up a new Global Marketing Strategy and support regional Sales organisations Ø Support growth by > 10% per annum from 2005 - 2008 Ø Develop and Maintain the required Business Plans – Management reporting and Strategic Direction Ø Implement the Marketing Plan and New Product and Packaging Developments for dedicated Regional Product Portfolio Ø Manage the 2nd Brand Ø Guardian of corporate identity and Communication plans Ø Set-up Global Bu

Sales & Marketing Director Automotive After Market Asia Pacific, Philips Automotive Lighting Asia Pacific Region, Based in Japan Ø Set-up a new Sales organisation and Distributor Network in Asia Pacific Region within Philips scope (emphasis on organisational development) Main countries : Japan – Korea – China – Taiwan – India) Ø Grown the business from 7 mln USD in 1999 to 40 mln USD in 2005, (Substantial increase in regional market-share) Ø Implement Sales and Marketing Excellence for the whole

Senior Program Manager Incandescent & Halogen Lamps, Philips, Based in Hong Kong, • Product Portfolio Management rationalising of regional factories incl. 2 closures. • Setting-up the Halogen business from scratch in Asia Pacific Region • Established Halogen & GLS Product Management Team in Shanghai, • Releasing/coordinating with all regions a “Low Cost Halogen range” from JV factory • Through active participation and initiative with NLO colleagues (sales and marketing), improved the market-po

Regional Product Manager Incandescent Lamps, Philips, Based in Surabaya; Indonesia • Supporting Factory Management in Logistics & General affairs, • Establishing Specifications and Complaint Handling procedure • Portfolio Management of Regional product range with other factories in India, Pakistan, China, and Philippines, • Started the research and Implementation of the Regional New packaging program in 10 factories and 14 countries, • Business Plan and Market Model for all regional market