Erin McGann

- Directed global storytelling with senior leadership, making complex ERP and SaaS concepts clear, compelling, and audience-ready. - Orchestrated consistent brand messaging across sales, product, marketing, and e-learning to enable clarity and strengthen adoption. - Spearheaded agile workstreams, scaling pilot projects into global programs that accelerated execution and improved customer impact. - Partnered with external agencies to deliver high-quality creative aligned with strategic goals.

- Architected customer-first content strategies for a multi-product B2B software portfolio, aligning with revenue targets and marketing objectives. - Piloted and scaled content marketing initiatives, leveraging performance data to optimize outcomes. - Championed messaging for global campaigns in collaboration with executives, sales, and product teams. - Directed agencies to deliver consistent, scalable creative outputs. - Selected for executive mentorship program as a recognized high-potential leader.

SEO writing and editing for clients including Lingoda, the Internet Society, GoStudent, and iamexpat

Overseeing and producing content across VancouverMom.ca and TorontoMomNow.com - Commissioning and managing stable of freelance writers in Vancouver and Toronto - Managing and writing production of sponsored content for a range of clients including government agencies, real estate developments, tourism destinations, and children’s entertainment - Working remotely and managing remote freelancers

- Editing, managing proofing process and copywriting of: - Art form guides (Classical music, Dance & Performance, Literature & Spoken Word) - Monthly diary of over 100 events - Members publication - Specially produced festival books and souvenir programmes - Leading on digital tone of voice for blogging and social media projects - Proofing all marketing materials for house style

- Content strategy for 10 websites including National Business Awards, European Business Awards, and Customer Management magazine - Day-to-day management of content updates and scheduling using content management system - Liaising with event staff and external content management system providers - Driving Knowledge Centre plans to utilise existing intellectual property such as Award winners and finalists to drive traffic to Award sites

-Writing press releases, press pack copy and website content -Proofing documents -Liaising with printers and other creative suppliers -Producing internal & external newsletters -Named Employee of the Quarter

-Planning and implementing nationwide vendor training events for sales associates -Trained approximately 1,000 associates in 2003 -Finished 2003 program with $250, 000 in surplus of budget -Coordinating marketing, operations, merchandising and training departments on special projects & initiatives -Supervising copywriter and production of magazine for sales associates