Shweta Joshi

Drove B2B web content creation for revamped website. Researched, wrote, edited, and optimized tech webpages with on-page SEO. Increased website visitors by 26% in just 3 months - Conducted on-page SERP optimization activities with SurferSEO. Improved SERP rankings for the new website by a maximum of 89% for a target keyword, and an average of 59%. Researched, scripted, shot, and provided post-shoot inputs for tech marketing videos. Reviewed engineers’ suggested video content and transformed it into video.

Created technical content for B2B marketing. Acquired MQLs with drip email marketing, wrote content for landing pages, authored collaterals, and penned social media posts. Promoted and hosted webinars, for which I won an award. Led the marketing arm, consisting of 4 core team members, of a company outreach coding competition. Resulted in 400 competition registrations. Penned marketing documents such as datasheets, case studies, newsletters, web content, and capability documents. Created content for ABM.

-Generated content for the website, framed notifications/messages/email templates, and FAQs -Wrote Product Requirements Document for Analytics -Wrote chatbot conversation scripts. Conducted research to define a unique set of chatbot features to cater to different market segments -Conceptualized User Interface (UI) and User Experience (UX) design from a Human Computer Interaction (HCI) perspective -Liaised with cross-functional teams engaged in product development