Erman Akar

Title: Retale - Weekly Ads & Coupons. Mission: Acquiring the highest performing users with the goal of constantly optimizing unit costs. Attribution Tracking: Adjust. Reporting & Visualization: Power BI and Excel. Over 10 -CPI, CPM and CPA based- sources on Android and iOS. Weekly Retention and Post-install conversion based publisher and audience optimization and reporting. Fraud prevention, reporting and reimbursement 6 digit monthly budget.

• Title: Farm Bubbles Bubble Shooter. Mission: Defining growth and marketing goals, analyzing acquisition, retention and ROI for games. Reporting on organic and paid traffic cohort performance • Attribution Tracking: Appsflyer. Reporting & Visualization: BIME Analytics andExcel. • Hands on operation and consultancy on mobile user acquisition campaigns on Facebook, Google and other channels • A/B testing for ad creative and ASO assets. • $50-100k monthly budget.

• Titles: Toy Blast (US), Spades Plus (US), 101 Okey Plus (TR), Okey Plus (TR). Mission: LTV and retention based acquisition campaigns on various channels simultaneously. • Attribution Tracking: Adjust. Reporting & Visualization: Tableau and Excel. • A/B testing for ad creative and ASO assets. • Daily reporting and publisher optimization. • ~$1.2M monthly budget.

• Media planning and buying search, display, mobile, video, native, meta-search ads for Turkish Airlines, TRT (Turkish National Television) and other smaller brands. • Large scale global advertising projects for Turkish Airlines through Youtube / Display / Mobile / Native. • CPI based mobile, programmatic display and special projects with global publishers. • Helping brands implement and make use of upcoming ad and tracking tech to fight fraud and optimize. • ~$100k monthly budget