Henrique Araujo

Leading the product development of a Multichannel SaaS Transactional Messaging platform (Email, SMS & Mobile Push).

Defined product vision and go-to-market strategy for a digital wallet service Lead local and remote teams for product development and startup launch Successfully negotiated agreements with digital content providers, payment processing services and other key partners

Primary commercial ownership of the biggest account in LatAm (TIM Brasil) Coordination of local and remote development and design teams for different apps and mobile services Overseeing all digital marketing initiatives to improve customer recruitment, retention and monetization

Preparation and launch of new apps and mobile services Assessment of dozens of partnerships and new business proposals Management of digital customer acquisition channels (Satpush, SIM-menu, Push, WEB and WAP)

Coordination of the involved marketing agencies and their tasks Briefing and supervision of the social-network games' development and publishing Planning and supervision of guerrilla actions and social media campaigns Overseeing the sim cards' distribution logistics Set-up and portfolio management of the e-commerce channel Community management