Ernesto Roldan Cacho

§As member of the Management Team, advising and supporting MM Europe Executive Management Board on the elaboration and achievement of the European Annual Operating Plan. §Design and Lead the Commercial and Marketing Policy for the brand development and achievement of the profitability goals within 3 business organizations. §Lead and Develop a professional Sales, Marketing and Supply Chain team of 14 Country Specialists and 1 Regional Personal Assistant. §Product Marketing Management:: New Model Int

§Control and Follow up of the consecutions of the business goals in terms of market volumes and share, expenses, rebates, results and capital invested by each Dealership. §Negotiation of annual and Ad Hoc sales targets with dealerships and implementation of corrective action plans in terms of commercial strategies, financial and human resources. §Team management:: organizing / balancing the specialized sales force for used and new vehicles. §Development of the brand in the territory in terms of the capi