Estelle Dubuisson

Improving the performance in SEA of the French and DACH market and managing paid search campaigns on platforms including Google and Bing. Search queries and keyword researches for SEA and SEO Creating and managing new campaigns and ads Analyzing the performance and optimizing the accounts Monitoring performance, managing and creating new content for Paid social campaigns (Facebook, Insta, Pinterest)

• Assistance with conception, implementation and analysis of SEA campaigns • Preparation of content for different channels • Evaluation of marketing campaigns • Development French market • Ongoing market and competition monitoring • Support of the Online Marketing team during the daily business • Independent processing of projects for the channel performance optimization

- Link marketing: Link creation through various channels (websites, blogs, web 2.0 platforms) - Content Marketing: content planning, creation, placement and promotion - Social Media Promotion: Facebook campaigns, Twitter ads, Pinterest, more - Blogger outreach, networking, mailing - Introduction Adwords Campaign Management - Introduction to Google Analytics

- Project manager : Managing a group of 5 persons for a 4 months project - E-commerce, digital marketing - Social media marketing - English and Italian translation - Infographic, Web ergonomics - Business Intelligence and communication - SEO

- International marketing and tourism marketing - Management - English and Italian translation