Esther Lopez Martinez

Responsible for SEO/SEM company´s strategy first website in order to get the maximum traffic coming from search engines

Responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for Ask in USA, Europe, Brazil, Australia and Russia in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or GoAdv properties. Coordinate the activities of a team of 10 SEM Specialists.

Responsible for the SEO activities based in Morocco to provide web content for Spanish and French markets.Setting up a new office of SEO editors for Excite France, Excite Spain and Nanopublishing editorial blogs Clic and Zona.

Managing and supervising the implementation of the company’s American and Australian online marketing and advertising strategies supervising a team of online marketing executives.

Keyword Marketing, Programs PPC, PPS and PPM ensuring our client’s websites get high traffic volumes and generate the ROI and profit margin targeted. Overseeing SEO strategy ensuring that those websites get increased natural traffic

Layout and production of newspaper adverts and brochures. Co-ordinate printing of brochures, stationery and other print collateral. Managing image library. Updating website content and images. Preparing email newsletter. Marketing administration. Maintaining and updating the database. Weekly reports to Manager on campaign activity. Monitor scheduled campaigns. Develop and take responsibility for a Sales strategy.

Co-ordinate printing of brochures, stationery and other print collateral. Marketing administration. Weekly reports to Manager on campaign activity. Liaise with team to plan future Marketing activities. Monitor scheduled campaigns and working to deadlines and targets. Research and report on all trends in the baby food sector. Preparation of marketing presentations on competitors and other benchmarking activities.

Marketing