Etienne Winkelmuller

Commercial execution for semiconductor and deep-tech companies: business development, sales, go-to-market strategy from target account to deal closing. Market entry, pricing strategy, sales process design, CRM pipeline build-out. Current: business development and sales for a European OSAT (assembly, test, package design) across Germany. Prior interim #2 to CEO at a semiconductor startup: turnaround, pricing, cash flow.

Full P&L ownership of a $10M automotive radar product line following post-M&A integration of the Silicon Radar acquisition. Transformed the business from a low-volume specialty manufacturer into a high-volume automotive-grade supplier: portfolio rationalization, foundry migration (IHP to GlobalFoundries) cutting wafer cost 70%. Launched 120 GHz in-cabin radar, building a $100M+ Tier 1/OEM pipeline. Restructured distributor network and CRM sales process. Product roadmap, pricing, contract negotiation.

Defined and drove SiTime's 5-year automotive growth strategy across ADAS, electrification, and functional safety: TAM/SAM modeling, revenue forecasting, product investment roadmap, and go-to-market planning adopted for executive decision-making. Created the go-to-market playbook for automotive timing solutions and equipped global Sales/FAE teams with competitive intelligence and sales enablement tools. Segment marketing and business development in MEMS timing, ISO 26262 markets.

Created the Automotive Timing Product Line at IDT (later Renesas) from scratch, growing it to $10M+ revenue through six new product introductions, the company's first automotive-qualified timing portfolio. Secured design wins with Tier 1 and OEM customers across Europe, the US, Korea, and Japan through first-to-market development, strategic pricing, and competitive positioning. Led transformation toward AEC-Q100 and IATF 16949 compliance, unlocking high-volume automotive customers.

Defined and executed strategies to increase revenue through distribution channels Expanded traditional sales channels with new, web-based models and tools Grew customer base and opportunity registrations by 30% within 1 year of activity (2015)

Product Management • conducting market and competition analysis to develop strategic product roadmaps, • analyzing budgeting and return-on-investment to define accurate pricing, • managing each project milestone from design to mass production, leading a multidisciplinary engineering team, • directing market introduction in cooperation with sales teams.

- Technical Sales - Business development in Eastern Europe / Emerging markets - Responsible for distribution market in Central Europe Area.