Eugenia Esquerdo

In DoubleYou I learnt how to make great ideas happen. I gained extensive production experience in a digital creative environment. I managed the full life-cycle of agency production (film, music, photography & illustration –art buyer-, events & street marketing), linking up and managing the most effective talent to produce content and experiences for fully integrated campaigns.

Bassat Ogilvy gave me the opportunity to move closer to the agency side, to get involved in every step of the offline production process, and to gain further insights into the dynamics of advertising, focused on traditional campaigns. I played a dual role of producer and creative support, assisting both teams with day-to-day tasks whilst gaining knowledge in traffic management in particular.

Prior to joining the agency advertising world, I launched my career as a freelancer within production teams working for award-winning film, video and TV production companies. I worked closely with directors and DOP s, organizing all elements and players required for a successful shooting. I achieved a solid background in production thinking that has provided me with a valuable approach to my future production challenges.