Eva Carlitz

Marketing strategy / execution DE/Benelux/CH — driving brand visibility, dealer engagement, and customer activation: Mercury Experience Days high-impact multi-channel event series with +5,000 boat slot bookings, +3x social media following, organic/paid social campaigns, influencer collabs HISWA te water, +3x boats @ Mercury platform, lead gen Avator launch roadshow Set up scalable marketing processes to support dealerships & enhance Brand positioning — e.g. POSM to email marketing, PR & budget planning.

DIGITAL: Website (Shopify): content | creative assets Email (Klaviyo): emails | flows Social: agency brief | calendar | influencer/talents collabs/affiliate marketing | brand collabs | FB ads Digital sampling PR: Agency & Media communication | press releases RETAIL: Distribution strategy | On-pack creation | Result analysis NPDs: Brand collabs | Product launches BRAND FOUNDATITION: Brand essence | Persona definition | Customer journey | Brand Purpose incl. Campaign EVENTS

STRATEGIC: marketing-budget/plan | competitors/market analysis | cooperation with importers/distributors reporting | crm system RETAIL: organisation of tastings/events | creation of displays | co-branding GASTRONOMY/ON-PREMISE: organisation (trade) fairs | product launches | organisation of competitions/masterclasses/roadshows PR: brief pr agencies/influencers | content creation | press events DIGITAL: social media calendar | website set up | newsletter CREATIVE: brief agencies/photographers

Marketing und Finanzierung und Banken