Evgenia Lushnikova

Developing new product range under Fairy / Dreft name according to licence contract with P&G, adapting this range to different countries (from an idea to a shelf) Managing product cycle: (in 3 different categories), product adaptation for Eastern and Western Europe countries through packaging design, pricing, range management. Implementing a range simplification project, decreasing the number of SKU on 59%, cutting SKUs with low profit, low turnover. Trade Marketing Support.

- Advertising campaigns: ATL & BTL. - Budget alignment / coordination. - Developing processes and procedures for product development and promotion according to ISO 9000 standards.