Ezgi Atis Ermutlu

Direct and shape the strategic brand differentiation/positioning for all portfolio brands for Laundry Care in all European markets Lead launch strategy and management within all Laundry Care product fields; define, document, update, and enforce brand-specific product requirements.

Directed and shaped all strategic initiatives and campaigns of Siemens brand within Emerging Markets region by overseeing the activities of twelve professionals distributed across five countries Championed BSH’s “Hardware+” connectivity strategy at regional level to leverage the future of smart home ecosystems under Home Connect app Supervised two professionals functionally as multi-brand single point of contact in order to pursue synergy between the small and major domestic appliance business areas.

Rolled out first ever Starbucks partnership in Turkey retail market on strategical and operational level including P&L management, portfolio definition and online/offline channel management, 360 communication Managed strategic brand and key turnover generator category of Nestlé Turkey, “Nescafé Mixes”, delivering double-digit annual growth while keeping up profitable market leadership

Directed end-to-end trade marketing activities of brands under the Nescafé and Coffee-mate portfolios including strategical 4P management (Product, Pricing, Promotion and Place). Initiated the first regional heat map based on Nielsen dataset to identify potential growth and win-back areas. Performed best practice launch execution in Nestlé by Nescafé 3-in-1 Keyf-i Turk launch Partnered with modern trade customers to increase turnover via redesigning the overall coffee section planogram.

Led strategic brand management of the largest category “Nescafé Mixes”, enabling profitable turnover growth Turned around the market growth by relaunching the whole portfolio, including sampling plans. Recognized for the record-breaking achievement of 1 million samplings within only 3 months. Leveraged celebrity partnership to boost “Cool Again!” image in 360° campaign. Directed launch of limited edition SKU to secure turnover during Ramadan period including POP planning and digital communication.

Selected as one of the six participants worldwide for the Global Graduate Program. Led the planning and execution of a sales mapping and strategy review project in Turkey; enabling cross-selling of products and services. Devised and implemented a gamification concept to resolve a multi-departmental collaboration conflict with a direct impact on sales in Prague and scaled to Gothenburg.

GPA: 3.61/4.00

GPA: 3.17/4.00 (Honor degree)