Fabian Fukuy Fernandez

Angestellt, Marketing Leiter, Festool Group
Mount prospect, United States of America

Fähigkeiten und Kenntnisse

International experience in major global markets
Strategic and Operational Marketing
Idea generation
Multicultural Marketing Expert
Global Branding: Brand Positioning
Competitive Strategy
e-Marketing: SEO
SEM
KPI´s
Trade Marketing Expert: POS strategy; POP; Brandin
International Communication; Country Management Ex
Region and Country Management; Product Development
Öffentlichkeitsarbeit

Werdegang

Berufserfahrung von Fabian Fukuy Fernandez

  • Current 13 years and 5 months, since Jan 2013

    Marketing Consultant

    Festool group

    Marketing Strategy for Automotive Systems Brand Positioning International Marketing Communications New product launches European Road Show System Benefits as Sales Support

  • Current 13 years and 5 months, since Jan 2013

    Marketing Leiter

    Festool Group
  • 2 years, Jan 2010 - Dec 2011

    Marketing Manager

    Robert Bosch

    - Responsible for visual merchandising, idea generation, briefing and execution of point of sale strategies. - Product launch strategy and communication in point of sale. - Promotional program execution, support and communication in POS. - User experience and product /system navigability

  • 2 years, Jan 2008 - Dec 2009

    Project Leader

    Robert Bosch

    - Project leader and liaison between Marketing and Enginiering - Responsible for User Research, Product Development and Testing - Product Positioning - Product Launch Strategy - Product Messaging - Marketing Plan - Promotional Plan - POS Strategy

  • 3 years, Jan 2005 - Dec 2007

    Regional Brand Manager

    Robert Bosch

    - Marketing Plan - Sales Forecast - Price strategy - Promotional Plan - K-Budget Plan and Control - POS and on site product demonstrations - Product Mix strategy - Regional product development - Logistics

  • 3 years and 3 months, Oct 2001 - Dec 2004

    Product Manager

    Robert Bosch

    - Product Strategy - Sales Forecast - Price strategy - Promotional Plan - K-Budget Plan and Control

  • 1 year and 9 months, Jan 2000 - Sep 2001

    Marketing Manager

    Augen Opticos

    - Commercial Strategy - Marketing Plan - Sales responsible for optical equipment - Product Portfolio - Events Management

  • 3 years, Jan 1998 - Dec 2000

    Channel Marketing Asociate

    ExxonMobil

    - Supply chain management - Sales forecasting - Production Plan - Technical Training - Sales administration and statistics

  • 3 years, Jan 1996 - Dec 1998

    Marketing Analyst

    HSBC Mexico

    - Call center implementation - In-Bound and Out-Bound campaigns - Direct mail campaigns - Sales reports and statistics - Market research - Database management

Ausbildung von Fabian Fukuy Fernandez

  • 2 years, Jan 2003 - Dec 2004

    Marketing

    Intituto Tecnologico de Monterrey

  • 5 years, Jan 1996 - Dec 2000

    Marketing

    Instituto Politecnico Nacional

Sprachen

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

  • Portuguese

    A1-A2 (Grundkenntnisse)

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