Fabio Braglia

- Development and implementation of the yearly Performance Marketing strategy, focusing on the e-shop profitability; - Setup, optimization and scaling of full-funnel campaigns across the main paid social, display and video platforms; - Pixel and tag implementation via GTM and Shopify and analysis of website/campaign performance via GA4; - Cross-functional collaboration with product, marketing and design teams to plan and launch product campaigns. Involvement and training of junior colleagues;

- Media planning of multi-channel performance campaigns (retail, consumer electronics, health&fitness among the main verticals) - Setup and management of digital campaigns on a CPM, CPC, CPA, CPI basis, with a strong focus on the prospecting and conversion objectives; - Performance evaluation, optimization, reporting and accounting; - Client consultancy on new digital channels and media strategy development; - Project management, coordination of marketing team, juniors training and mentoring.

High-value user acquisition CPI campaigns through ad networks, Facebook and DSPs, performance optimization on events and sub-ID level, app-push and sustain, CPA/CPL/CPO campaigns, re-engagement initiatives.

- Campaign management: mobile marketing advisor for our clients and sales managers: traffic/payout estimation, timeframe and KPI feasibility. Campaign setup, testing, event setup, performance optimization, reporting and invoicing; - Media buying: identification of the best sources according to the campaign KPIs: payout negotiation, media planning (affiliate networks, DSP, Facebook), budget shifting and partners invoices check.

Campaign Manager / Traffic Monetization for Lovoo (dating-app). - Account management: account setup, testing, campaign terms negotiation (traffic estimation, payout, scheduling and prioritization) performance monitoring, reporting; - Campaign management: setup&publishing, creatives, monitoring and optimization of the performances; - Business development: research and development of new partners. Business terms negotiation. Traffic analysis (users distribution, trends).

- SEO: keyword research, in-page optimization and blog posts; - New features development and improvement of the existing ones; - Customer service, marketing activities (contest), newsletter;

- SEO-optimised article editing, 3rd party articles reviewing; - Keyword research, blog posting;

- Linkbuilding, keyword research and in-page optimization; - Blog setup and SEO-optimised article editing.

- Newsletter planning and editing; - SEO; - Website updating - Catalogues, advertisements; - Articles for trade magazines; - Merchandising; - Product photo shooting/retouching.

Designing brochures, catalogues, advertisements // Product photo shooting/retouching // Editing product technical sheets.

Newsletter planning and editing // Brochures, catalogues, advertisements // Articles for trade magazines // Product photo shooting/retouching

Online, Social Media Marketing, E-commerce // Marketing Plan, Marketing Research // 4+3 P's, Direct, Guerrilla, Ambush Marketing

New Media, Multimedia Publishing // Television, Radio, Advertising studies // Psychology, Sociology, Semiotics studies

English, German, French, Business Economics