Fabio Braglia

è aperto a progetti. 🔎

Bis 2024, Senior Performance Marketing Manager, share GmbH
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Campaign Management
Traffic Monetization
CPI/CPC/CPL Campaigns
Mobile Marketing
Mobile Campaigns
Advertising
Graphic Design
Marketing
Performance Marketing
Marketing strategy
Digital
Digital strategy
Digital Marketing
Meta Ads
Google Ads
Tik Tok Ads
Google Tag Manager
Shopify
Google Analytics 4
Tableau
Mentoring
Pinterest Ads
LinkedIn Ads
Media Strategy
Online Campaign
Paid Search

Werdegang

Berufserfahrung von Fabio Braglia

  • 11 Monate, März 2023 - Jan. 2024

    Senior Performance Marketing Manager

    share GmbH

    - Development and implementation of the yearly Performance Marketing strategy, focusing on the e-shop profitability; - Setup, optimization and scaling of full-funnel campaigns across the main paid social, display and video platforms; - Pixel and tag implementation via GTM and Shopify and analysis of website/campaign performance via GA4; - Cross-functional collaboration with product, marketing and design teams to plan and launch product campaigns. Involvement and training of junior colleagues;

  • 6 Jahre und 3 Monate, Nov. 2016 - Jan. 2023

    Senior Mobile Marketing Manager

    DCMN GmbH

    - Media planning of multi-channel performance campaigns (retail, consumer electronics, health&fitness among the main verticals) - Setup and management of digital campaigns on a CPM, CPC, CPA, CPI basis, with a strong focus on the prospecting and conversion objectives; - Performance evaluation, optimization, reporting and accounting; - Client consultancy on new digital channels and media strategy development; - Project management, coordination of marketing team, juniors training and mentoring.

  • 11 Monate, Nov. 2015 - Sep. 2016

    Senior Campaign Manager

    APP MEDIA (by Fonpit AG)

    High-value user acquisition CPI campaigns through ad networks, Facebook and DSPs, performance optimization on events and sub-ID level, app-push and sustain, CPA/CPL/CPO campaigns, re-engagement initiatives.

  • 9 Monate, Feb. 2015 - Okt. 2015

    Mobile Marketing Manager

    AppMedia (by Fonpit AG)

    - Campaign management: mobile marketing advisor for our clients and sales managers: traffic/payout estimation, timeframe and KPI feasibility. Campaign setup, testing, event setup, performance optimization, reporting and invoicing; - Media buying: identification of the best sources according to the campaign KPIs: payout negotiation, media planning (affiliate networks, DSP, Facebook), budget shifting and partners invoices check.

  • 1 Jahr und 1 Monat, Okt. 2013 - Okt. 2014

    Campaign Manager

    360dialog GmbH

    Campaign Manager / Traffic Monetization for Lovoo (dating-app). - Account management: account setup, testing, campaign terms negotiation (traffic estimation, payout, scheduling and prioritization) performance monitoring, reporting; - Campaign management: setup&publishing, creatives, monitoring and optimization of the performances; - Business development: research and development of new partners. Business terms negotiation. Traffic analysis (users distribution, trends).

  • 1 Jahr und 1 Monat, Okt. 2012 - Okt. 2013

    Product Management - Marketing

    Digital360 GmbH

    - SEO: keyword research, in-page optimization and blog posts; - New features development and improvement of the existing ones; - Customer service, marketing activities (contest), newsletter;

  • 3 Monate, Juli 2012 - Sep. 2012

    Marketing - Editor / SEO

    Global Leads Group

    - SEO-optimised article editing, 3rd party articles reviewing; - Keyword research, blog posting;

  • 7 Monate, Sep. 2011 - März 2012

    SEO Online Marketing

    Groupon Berlin

    - Linkbuilding, keyword research and in-page optimization; - Blog setup and SEO-optimised article editing.

  • 6 Monate, Okt. 2010 - März 2011

    Corporate Communication Director, Graphic Designer

    Braglia srl

    - Newsletter planning and editing; - SEO; - Website updating - Catalogues, advertisements; - Articles for trade magazines; - Merchandising; - Product photo shooting/retouching.

  • 4 Monate, Juni 2010 - Sep. 2010

    Marketing Department - Graphic Designer

    Marketinnova Consultores

    Designing brochures, catalogues, advertisements // Product photo shooting/retouching // Editing product technical sheets.

  • 1 Jahr und 2 Monate, Sep. 2008 - Okt. 2009

    Graphic Designer

    Braglia srl

    Newsletter planning and editing // Brochures, catalogues, advertisements // Articles for trade magazines // Product photo shooting/retouching

  • 1 Jahr und 1 Monat, Sep. 2006 - Sep. 2007

    Front office and customer service operator

    CEPAM Music School

  • Graduate in Media Studies, specialized in Business Marketing

    Self-employed

Ausbildung von Fabio Braglia

  • 9 Monate, Okt. 2009 - Juni 2010

    Business Marketing

    Universidad de Málaga

    Online, Social Media Marketing, E-commerce // Marketing Plan, Marketing Research // 4+3 P's, Direct, Guerrilla, Ambush Marketing

  • 4 Jahre und 4 Monate, Sep. 2004 - Dez. 2008

    Media Studies - Mass Media Communication

    Università di Modena e Reggio Emilia

    New Media, Multimedia Publishing // Television, Radio, Advertising studies // Psychology, Sociology, Semiotics studies

  • 4 Jahre und 10 Monate, Sep. 1998 - Juni 2003

    Business Expertise and Foreign Correspondence

    ITAS Città del Tricolore

    English, German, French, Business Economics

Sprachen

  • Italienisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Deutsch

    Gut

  • Französisch

    Grundlagen

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