Fabrice Hudry

Headed SDI’s Energy Storage Solutions (ESS) and ElecTra (xEV), transforming the world of energy with top-performance Li-ion batteries. Built SDI’s ESS in Americas from scratch, raising to #1 position, by delivering GWhs of ESS projects across the energy sector (Utility-scale, commercial-industrial, UPS). Created ElecTra xEV to serve American leading automotive pioneers with SDI’s Li-ion batteries, enabling innovative packs, launching EVs series, scaling-up manufacture and securing investments.

Managed Smart Grid business (multi $100M) in NA with 100+ Sales Force and 150+ Sales Reps across 12 Product Lines and 20 units. Responsibilities: growth strategy, value propositions, partnerships, and establishing ALSTOM Grid as a Smart Grid leader. Smart Grid Portfolio: Control Center (Phasor Wide Area Monitoring, Demand Response, Distributed Energy, EMS, DMS, MMS), Power Electronics (HVDC, FACTS, BESS / PCS), Digital Substations, Condition Monitoring & Assets Management, Micro Grids, Energy Storage.

Managed company multi-$100M business development in the USA with a 60+ Sales Force and 100+ Sales Reps across 12 PLs and 15 units. Responsibilities: Growth Initiative, Stimulus Plan Initiative (2009 ARRA Smart Grid Stimulus). Managed company's top key account partnership (i.e. Master Purchase Agreement, Blanket Orders, Product Lines diversification). Offering: Automation Control Center (EMS, DMS, MMS), Substation Automation, Power Electronics (HVDC, FACTS), Air & Gas Insulated, Turnkey Substation.

Managed commercial transformation for New Zealand (3 sites, 50+ employees worldwide across 13 PLs and 25 units). Responsibilities: Capitalize on company worldwide structure to become #1 T&D vendor, country top account management with (multi $10M) Automation Market Systems Project (MSP) contract, Nokian integration, and appointing local successor. Offering: Automation Control Center (EMS, DMS, MMS), Substation Automation, Power Electronics (HVDC, FACTS), Air & Gas Insulated & Turnkey Substation, Services.

Managed and lead the Simulation software product, multicultural team and Profit and Loss (P&L). Responsibilities: Sales, Marketing, Support, R&D, P&L growth (order intake, revenue, team size, staff experience, P&L efficiency in PMO) with top delivery track record (on time, budget, customer satisfaction), and new services for power utilities (NERC Continuing Education Programs, Simulator Users Group), and creating a product top brand/image (Frost & Sullivan 2005 Energy Training Product of the Year).