Farah Matin-Koelle

• Created a process to transition Honeywell from a front-end rebate process to a back-end rebate process that generated a $1.5M buy-in with CDW. • Collaborated to create marketing plans that results in a 15% increase of quarterly profits for brands. • Attained incremental funds based on exceeding brands’ revenue growth goals. • Created, implemented, and measured programs to directly impact CDW, Honeywell Humanscale, and NEC success and revenue growth.

• Fulfilled 2000+ ad units per year within the Video and Accessories product categories. • Achieved $126 million in revenue in Q2 2014 by featuring interactive whiteboards, digital signage, and desktop displays on various marketing vehicles targeting the education segment. • Increased click-rates on vendors showcase pages on CDW.com by 10% with accurate product representations.

• Worked cohesively with channel managers, customers, and suppliers to create joint marketing plans and acquire monthly promotions, ultimately increasing quarterly revenue by 12%. • Managed post-launch items for E-retailers and mitigating service-level issues, leading to an increase in daily sales by $6000. • Created marketing collateral related to Office Products Re-launch Campaign for McKesson Corporation. • Tracked various promotion successes by creating post-appraisal reports on a monthly basis.

Management and Marketing

• Major: Business Administration—Business Information Systems • Minor: Economics • Graduated with Departmental Honors and Cum Laude distinction