Farah Matin-Koelle

Build executive alignment and implement targeted program changes that result in earning rebates. Analyze industry information to identify opportunities and develop strategies to increase sales. Create promotions to increase mindshare and generate strong revenue by strategically positioning the brand.

Collaborated with leadership teams to create a strong alignment between CDW and vendor and position the brand for continued success. Secured incremental funding from the vendor by convincing them to participate in Sales kickoffs, sponsorship activities, etc. Maintained strong Co-op, maximized brand profitability, and created strategies for reinvestment of rebate funds.

Developed strategies around specific product lines to accelerate growth. Analyzed industry information, market trends, and competitive landscape to find opportunities that stimulate growth for the brand and overall category. Collaborated with the partner investment team to design marketing plans that resulted in YoY increase in marketing investment for the brand.

• Fulfilled 2000+ ad units per year within the Video and Accessories product categories. • Achieved $126 million in revenue in Q2 2014 by featuring interactive whiteboards, digital signage, and desktop displays on various marketing vehicles targeting the education segment. • Increased click-rates on vendors showcase pages on CDW.com by 10% with accurate product representations.

• Worked cohesively with channel managers, customers, and suppliers to create joint marketing plans and acquire monthly promotions, ultimately increasing quarterly revenue by 12%. • Managed post-launch items for E-retailers and mitigating service-level issues, leading to an increase in daily sales by $6000. • Created marketing collateral related to Office Products Re-launch Campaign for McKesson Corporation. • Tracked various promotion successes by creating post-appraisal reports on a monthly basis.

Management and Marketing

• Major: Business Administration—Business Information Systems • Minor: Economics • Graduated with Departmental Honors and Cum Laude distinction