Faran Khan

Experienced in building analytics frameworks that turn data into strategic assets Managed GA4 across multicountry setups and migrated marketing platforms like GAds Meta TikTok Snapchat and Bing to CAPI with 99 percent deduplication Led GA serverside transition implemented Consent Mode v2 for GDPR and EEA compliance and standardized data layers Advised on UTM governance to improve attribution Built custom Looker Studio dashboards and supported GA data migration to BigQuery for advanced analysis

Experienced in end-to-end analytics audits, marketing pixel health checks, and providing actionable recommendations. Skilled in GTM, GTM Server-Side, Adobe Launch, Piwik Pro, and Tealium IQ. Expert in custom JavaScript tagging, GA and Adobe reporting, and CMS integrations like Shopify and WooCommerce. Proficient in debugging tools, A/B testing, and building interactive Looker Studio dashboards with data connectors like Supermetrics and Zapier.

Experienced with Universal Analytics and GA4, including account hierarchy, KPIs, goals, and segments. Skilled in migrating Universal Analytics to GA4, configuring views, properties, and advanced filters. Proficient in GTM for ecommerce and custom event tracking using templates and listeners. Expertise in identifying data inconsistencies and creating comprehensive reports in Looker Studio by integrating multiple data sources for a holistic view.