Farhan Mehmood

• Responsible for over all Sales & Distribution management including primary sales, secondary sales, TOT management and “in and out” store execution with customers at designated territory. • Implement trade marketing and distribution plans and strategies for the area, in line with company’s trade marketing & distribution strategies on brands, volume, market / value share & coverage objectives to achieve the overall mission. • Determining the sales targets of distributor resource and monitoring actual perfor

• Assisting Marketing Manager in Catering foreign clients related to Towels and Terry Products. • Making consignments schedule. • Managed workflow for an office of two (Purchaser + PPC officer). • Accessories Management.

• Worked on Retail Classification Methodology (RCM) including new shops identification, beat revision and finalizing the carrier’s routes and frequency. • Width and depth improvement of brands. • Managed Sales Tracker and competition estimation. • Consumer promotion execution of Capstan’s launch of new international pack. • Consumer engagement program.