Federica Franzini

- Design and restyling of catalogs, books and information material. - Restyling new company website and e-commerce: www.ecosalute.it - New contents updating. - Sales data analysis. - Exhibitions and meetings organization.

- Coordination of corporate image and new company website. - Sales and customer service support.

- Responsible for promotions activities and special catalogues. - Planning of yearly marketing activities. - Monitoring and reporting of promotion results. - Responsible of newsletter and communication to the customers. - Supporting for sales account and category managers.

- Extension of “Giorno e Notte” line with new branded products. - Implementation of sell in strategies in to large-scale retail trade and circuit of pharmacies. - Designing materials and sales information. - Development strategies for direct marketing sales as TV commercial, press, internet and radio. - Organizing events and exhibitions. - Monitoring with regular analysis of sales trend.

- Analyzing Italian markets and competitors. - Managing Graphics department. - Product management and study of new product’s lines about packaging, advertising and communication. - Responsible for training of sale accounts about new product lines. - Managing TV and press advertising. - Managing Co-marketing and sponsorships. - Exhibitions and meetings organization.

- Implementing of advertising campaigns. - Designing layout and visuals.